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Fitgymwear teams up with Candibod for activewear range

   South African activewear retailer Fitgymwear has collaborated with local blogger and influencer, Candice Boddington, to design a limited-edition 'feminine collection'. Image credit: Tegan Smith Photography Fitgymwear was founded in 2002 and manufactures each...

Fila to strengthen its presence in India

Courtesy: Fila With consumers’ preference shifting towards sports inspired athleisure clothing, Italian sports and fashion brand Fila , a key player in the Indian market, is planning to strengthen its presence in the country though an aggressive expansion strategy. In...

Impatient’ fashion shoppers buy more from smartphones

Global online fashion shoppers are now spending more on mobile than desktop i.e. 46 per cent against 44 per cent, says a new research. The retailers are facing the challenge of optimising the mobile experience so shoppers can browse their sites in 30 per cent less...

Under Armour’s Connected Fitness comes to SA

  Apollo Brands, the official distributor of Under Armour in South Africa, has just launched connected fitness in South Africa. The UA HOVR Infinite is the foundation and anchor of the UA HOVR run footwear suite. Under Armour's suite of high-performance HOVR running...

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